# Stakeholder Management

## General Procedures

The following procedures shall ensure appropriate consideration and management of relevant stakeholders:

1. Define all stakeholders that are relevant to your organization \
   (Reference: [Stakeholder Overview](/d.u.c.k.-knowledge-base/communications-toolkit/stakeholder-strategy/stakeholder-overview.md))
2. Define and align communciation channels that you intend to use for engagement with your stakeholders \
   (Reference: [Ecosystem Touchpoints](/d.u.c.k.-knowledge-base/communications-toolkit/stakeholder-strategy/ecosystem-touchpoints.md))
3. Perform a stakeholder mapping and define your individual ways of engagement with the different stakeholder groups (Reference: [#stakeholder-map](#stakeholder-map "mention"))
4. Document all defined stakeholders with the respective management measures in the stakeholder register (Reference: [#stakeholder-register](#stakeholder-register "mention")). Also take best practices covering incident communication into account (Reference: [Incident Communication Protocols](/d.u.c.k.-knowledge-base/communications-toolkit/incident-communication-protocols.md)).
5. Define appropriate intervals to review accuracy and relevance of documented contents in the stakeholder register

## Stakeholder Map

The **Stakeholder Map** provides guidance when categorizing the individual stakeholders into different communication groups. It can be used as an initial assessment for further review and adaption to your individual stakeholder landscape.

{% hint style="info" %}
Only use the Communication Map below as a reference! Review each your stakeholder individually and assess needed means of contact! You can find the template here: [Stakeholder Map](/d.u.c.k.-knowledge-base/communications-toolkit/templates-and-toolkits/stakeholder-map.md)
{% endhint %}

<figure><img src="/files/ucs7V2fjIcjuLYmNoCet" alt=""><figcaption><p>Stakeholder Map</p></figcaption></figure>

### **Manage Closely**

* Establish direct communication channels (e.g., Telegram, Slack or similar)
* Individual status reporting and communications
* Perform immediate alignment in case of incidents

### **Keep Satisfied**

* Establish public communication channels (e.g., Telegram, Discord, X)
* Regular status reporting and engagement
* Provide summary and updates in case of incidents

### **Keep Informed**

* Establish direct or public communication channels depending on need for responsiveness (e.g., Mail, Discord, Telegram, Slack, X)
* Provide summary and updates in case of incidents

### **Monitor**

* Monitor activities and react to activities and requests

## Stakeholder Register

The **Stakeholder Register** is a key management document, listing all stakeholders with details about their roles, interests, and impact on the organization. It is essential for understanding and managing stakeholders, ensuring tailored and effective communication.

{% hint style="info" %}
You can download the spreadsheet here: <https://docs.google.com/spreadsheets/d/1ovBZbYhR5c-l83F4KKgNKam8igAKPASS/edit?usp=sharing&ouid=117284374075970906179&rtpof=true&sd=true>
{% endhint %}

{% embed url="<https://docs.google.com/spreadsheets/d/1ovBZbYhR5c-l83F4KKgNKam8igAKPASS/edit?ouid=117284374075970906179&rtpof=true&sd=true&usp=sharing>" %}
Stakeholder Register
{% endembed %}


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